Transforming an 1846-established pharmacy into something new: Brand Identity for Apotheke Laa.
Scope: Brand Identity and various applications
in Collaboration with Denise Hödl + Alexander Merlicek
Live Site: apotheke-laa.at
The objective was to highlight the scientific and pharmaceutical background of pharmacists in a way that is both clear and contextually fitting.
At the core of our identity lies a reference to bespoke background, manifested through the representation of molecules. These molecules have inspired the creation of a custom typeface, integrated into the brand's visual elements, packaging, and various touchpoints.
To round off the design concept, we've introduced a flexible gradient, symbolizing balance and serenity,
