Crafting a streetwear fashion brand that empowers users to actively participate in the design process.

Fashion has always been an expression of one's attitude and values. But is that even possible in a world dominated by mass-produced fast fashion?

OBLQ /əˈbliːk/ is a generative fashion brand with the intention to democratize design one step further and therefore enables users to be part of the design process. We built an interactive design generator, which allows every individual to create their custom type animation and visual. At the end of this process, users are able to order their visual printed on a cotton shirt.